Getting press exposure and building a 6-figure coaching business is not as hard as you might think.  Just look at my experience. Click here to read my story here.  And no, you don’t have to create a whole new system from scratch like I did. 

You just have to be different enough from the status quo to get attention, and then work on getting the word out.  Here are the five steps I took and how you can follow in my footsteps:

Step 1:  Differentiate yourself

The first thing you need to do is to differentiate yourself.  What is it that makes you unique and different? What are you offering that most of your competitors are not providing for their clients? 

Once you have determined exactly what makes you different, shape it into effective marketing messages that clearly communicate who you are and what you do that makes your approach better.

Step 2:  Reach out to the media

Send out press releases about your program and your specific approach.  Also create special events, for example teleseminars or webinars, which will add an extra news component to your story.  Then again, just the fact that you help people lose weight permanently and that you guarantee your results will get the media’s attention.

Step 3:  Speak in front of live audiences

This step aligns well with the previous one.  While teleseminars and webinars are speaking events of sorts, speaking in front of live audiences is something you should definitely incorporate into your strategy.

If you offer your presentations to groups that are concerned with health and wellness, you can quickly dominate your market.

Each speaking gig is also an event you can advertise by way of press releases, thus getting more visibility.  And you won’t be crowded out by many competitors since many people are afraid of public speaking. So if you’re willing to do it and are reasonably good at it, speaking will give you a huge competitive advantage.

Step 4:  Create a Social Media Presence

Creating a social media presence will give you massive exposure online, thereby helping you grow your business rapidly.

Join Twitter, Facebook, LinkedIn, and other groups, set up professional profiles, and start making connections.  And, of course, invite your friends and followers to your events.

Step 5: Get Published

The fifth step is to get published – a lot.  Each article is like a miniature press agent spreading your news and your expertise.  And articles online will be there for a long time to come.

Start by writing short articles about your special expertise and getting them published in online article directories.  Then build from there.  Rewrite some and republish them in other directories.  Publish them in membership sites, such as LinkedIn.  Become a columnist.  Write a book.  Get it published.

Now – Your Next Steps:

To help you move forward in the right direction, check out my free webinar for personal trainers, life coaches, health coaches, wellness coaches, and health and wellness professionals who:

• Are fed up with being under-valued and under-paid 
• Want to easily attract more high-paying, ideal clients that need what you offer
• Are looking to create additional streams of income
• Are struggling to retain your clients and not getting enough referrals
• Want to set your own hours, have more freedom with the potential of creating a 6-figure+ income
• Fed up with trading time for money and ready to leverage your time by working with groups where you can make $500, $600, even $1,000 an hour
• Want a system to help your clients who are struggling with their weight, and actually help them achieve permanent results

In this webinar, we cover…

•    How to create new streams of income delivering the MindBody FX system
•    The extensive list of potential clients for your programs
•    The comprehensive training, resources, and support you’ll receive as a licensed facilitator
•    Everything you’ll find in the MindBody FX Facilitator’s Training Program
•    Free powerful marketing bonuses you’ll get as a new facilitator

Get more information on this webinar now at: http://www.builda6figurecoachingbusiness

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I’ve not always been an expert at weight loss.  In fact, I grew up in an obese family and in my late 20s, I found myself 30 lbs overweight — and depressed. Now, as I think back to the beginning where I owned my own weight loss center, I took some very specific steps to the #1 weight loss coach.   

1) My first weight loss “venture”

I decided that I wanted to open my own business, and ended up buying a weight loss center franchise. I figured that this would be perfect.  I could deal with my own weight issues and help others do the same.

Unfortunately, it didn’t work that way.  I had no idea how to actually lose weight and keep it off permanently.  Sure, the franchise company trained me — on their system.  But they didn’t teach my clients or me how to keep the weight off permanently.

I struggled on for 10 years, eventually owning 5 weight loss centers. Yet, I became more and more frustrated with the lack of results my clients were getting. 95% of the people who start commercial weight loss programs fail.  And the record of mine was no better.

2) Discovering a new approach

But then I started to learn techniques that were not taught by the franchisor.  I discovered that my clients’ attitude had a big impact on whether they were going to be successful.  I was fascinated and decided to learn more.

Since I no longer believed in the program my company was selling, I sold my business and set out on a mission of learning what helped people become successful in their quest for weight loss.

I attended workshops all across North America and studied everything I could get my hands on about how a person’s mindset relates to their behavior.

3) The MindBody FX program and business system

Finally, I decided to create a better system, one where people actually would succeed.  The result:  the MindBody FX program.  But I didn’t stop there.  So many people in the health, wellness, and fitness industry were struggling with the same frustrations I did. 

So I decided to combine my MindBody FX program with a business system.  With that new program, I could teach coaches, personal trainers, and other health and wellness professionals to use the mindset tools to create more success for their own clients — and great success for their business.

4) Gaining visibility

My system was very different from the rest of the industry.  This helped me get press as a weight loss expert and stake my claim to a new approach, with a mind-body connection.

I was featured on the TV show 180 Life & Style Makeovers, CNBC, in newspapers, and on radio stations across North America. I was also speaking to numerous live audiences.

Now, do you want to become a top expert in weight loss?

I recently did a free webinar where I reveal how you can build a 6-figure + income in the health, fitness and wellness industry by becoming a MindBody FX Facilitator. This webinar has been featured on CNBC, Fox and a number of other websites.

Grab your webinar replay now at: http://www.builda6figurecoachingbusiness.com/

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Go ahead and indulge from time to time—eat the fudge sundae or maybe a piece of pecan pie and please don’t feel guilty about it… as long as you’re following the 80/20 rule!

The 80/20 rule in business is a guideline for how to work smart. In the weight management world, it’s a guideline for how to eat smart. You can lose weight and maintain it by following the 80/20 rule.

What you want to do is eat healthy, nutritious foods 80 percent of the time and eat whatever your little heart desires the other 20 percent of the time. You don’t want to deprive yourself of the things you enjoy eating and you shouldn’t live your life feeling you can never eat something again. Eating healthy and mindfully is what you want to do for the rest of your life. Using the 80/20 rule gives you the choice to do that and not feel guilty when you do indulge. This doesn’t mean overeating by stuffing yourself until you’re uncomfortable or eating that second helping of dessert! 

When you use the 80/20 rule at every meal, you only eat until you’re 80% full or feel satisfied. This gives your brain time to register that you’ve eaten enough and leaves 20% of your stomach empty so the food has space to digest. This way you won’t feel bloated and your body will thank you.

Businesses have become successful using the 80/20 rule. Make a plan now to have the 80/20 rule part of your weight management plan and before long you’ll be well on your way to your ideal weight and the healthy lifestyle that you’ve been imagining. 

You can even fit the 80/20 rule into the meal plans and fitness plans that you will receive in our 28-Day Fat Blast System. Go to: http://28dayfatblast.com to find out what else you will receive in this permanent weight loss quick-start program.

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What do Walt Disney, Thomas Edison, Alexander Graham Bell, Henry Ford, Christopher Columbus, and the Wright brothers have in common?

They had no difficulty imagining. They freed their minds of their limiting beliefs and doubts. They allowed their minds to use all available resources to come up with a new idea.

They would fantasize, build beautiful images in their minds of what they wanted to be, do or have. Their creations and discoveries all began as an idea. The emotion to go into action fueled the idea, and their actions brought it into reality in the physical world, thus producing their results.

All successful people have mastered this cycle of creating the results they desire, whether they’re consciously aware of it or not.                                                                                   

The Cycle of Creating Your Result is as follows:

Thoughts create your feelings, which motivate your actions and ultimately produce the results you experience in the physical world. The sum total of all of the results you experience determines your quality of life, good or bad.                                                                         

If you’re serious about achieving your ideal weight, you must be able to imagine yourself at a weight that’s perfect for you. You must have the desire to make the changes required for you to have enough energy to take the actions you need to be successful.                                       

As you begin this creative process, it’s very important that you…

• Give a tremendous amount of mental energy to developing the image of yourself at your ideal weight. 
• Find the reasons that energize you, and give you desire. 
• Take action and start to see this image appear in the physical world. You’ll notice a transformation into the ideal body you’ve pictured.

When you begin to imagine yourself at your ideal weight, you’ll start to think about the processes required to get you going. You’ll put things into place as you become more aware of the choices you actually have and the resources available to you.  In your mind, consider the exact image of yourself at your ideal weight in as much detail as possible.  Write a description of yourself as if you already are this image. Write about how you look, feel and think, as well as what you might do physically that’s different and the kinds of things others might say.

As you take action and start to overcome certain obstacles, you’ll see yourself transforming into the image you desire, losing weight and achieving the body you’ve dreamed of.

P.S. How would you like to accelerate this cycle and create the results you want even faster. Check out my 28-Day Fat Blast System and see how you can lose up to 20 pounds in 28 days. Grab it here: http://28dayfatblast.com

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Achieving your desired weight involves adopting new habits that will help you meet your goal. We often do things repeatedly, trying our best to create a new habit, only to see our efforts fall by the wayside. That’s because picking up a new habit takes more than mere repetition.  

You must first decide which new habit you wish to create. Is it a new plan to exercise every day?  Perhaps it’s to walk a minimum of one mile several times a week. It’s important to start yourself on the path to fitness and health with reasonable goals. You wouldn’t expect to exercise for a week and then run a marathon, would you? Remember that these goals are lifestyle choices that you want to incorporate long term, not in one-shot attempts. You must build your endurance over time. Start small, and once the habit becomes part of your daily life, increase the intensity or length. 

Once you’ve decided on the first new habit you want to create, follow these steps to facilitate your quest to meet your weight and health goals. 
 
1.    Take a deep breath and close your eyes. Explore the motivations for this new habit.  Is it to reduce your weight, get in shape, be healthier or all of the above? Picture yourself attaining the goal that this motivation brings to mind. Visualize yourself thinner, more energetic and more able to physically do what you dream. Make this visualization as detailed as possible, and allow yourself to feel what it’s like to attain it. This gets you emotionally involved with your motivation for this particular habit.

2.    To enhance this visualization, write it down. This helps to solidify it in your mind and also imprints it onto your subconscious mind using a different sense. Ask yourself again why this new habit would be beneficial to you, making as extensive a list as possible. Unless you really want this for yourself, it’s likely that eventually you’ll stop before it truly becomes a habit.
 
3.    Write down what would happen in your life if you did have your new habit already in place. Would you be walking five miles a day? Would you have reduced your weight substantially? How would your life be different? What would you be able to do that you’re currently unable to do?

4.    Choose several steps you can take each day that will assist you in creating this new habit. Set your alarm clock 30 minutes earlier. Have a healthy lunch prepared the night before. Take the dog on your walk for companionship; the dog will benefit, too.  Stock your fridge with healthy snacks. Plan your meals in advance.

5.    Write down a date when you’ll start this new habit and how often you’ll do it. Be very specific. State exactly what you’ll do each week. Being specific implies a commitment to your goal.

6.    Make a commitment to start. Think about what’s at stake and focus again on the list of how it will feel, and the benefits you’ll receive when you incorporate this habit into your life. Make the commitment to begin—and follow through!

7.    Thank yourself for participating. It’s okay to be grateful to yourself, and this is a wonderful affirmation. Hearing the words “thank you” relaxes the muscles and deepens the resolve.

8.    Notice without judgment—when you don’t follow through. Ask yourself why, but be careful not to beat yourself up over a lapse.  You must be willing to ask some hard questions of yourself and change your thoughts when you disappoint yourself. The results you get are a product of your thinking.

9.    Use affirmations. You can even record some and play them each morning while you exercise. This is a great way to start the day on a positive and upbeat note while encouraging yourself to commit to your new habit.

10.    Journal your progress.  Journaling is a way to keep track of how far you’ve come and how much you’ve accomplished. The more specific you are with your journaling, the better reference tool this will become.

To be at your ideal weight, you must make the decision to do what’s necessary to move in the direction of your goal. To help you master the mind-body connection so you can shed off the pound fast – I invite you to grab my permanent weight loss quick start program – 28-Day Fat Blast http://28dayfatblast.com!

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