Getting press exposure and building a 6-figure coaching business is not as hard as you might think. Just look at my experience. Click here to read my story here. And no, you don’t have to create a whole new system from scratch like I did.
You just have to be different enough from the status quo to get attention, and then work on getting the word out. Here are the five steps I took and how you can follow in my footsteps:
Step 1: Differentiate yourself
The first thing you need to do is to differentiate yourself. What is it that makes you unique and different? What are you offering that most of your competitors are not providing for their clients?
Once you have determined exactly what makes you different, shape it into effective marketing messages that clearly communicate who you are and what you do that makes your approach better.
Step 2: Reach out to the media
Send out press releases about your program and your specific approach. Also create special events, for example teleseminars or webinars, which will add an extra news component to your story. Then again, just the fact that you help people lose weight permanently and that you guarantee your results will get the media’s attention.
Step 3: Speak in front of live audiences
This step aligns well with the previous one. While teleseminars and webinars are speaking events of sorts, speaking in front of live audiences is something you should definitely incorporate into your strategy.
If you offer your presentations to groups that are concerned with health and wellness, you can quickly dominate your market.
Each speaking gig is also an event you can advertise by way of press releases, thus getting more visibility. And you won’t be crowded out by many competitors since many people are afraid of public speaking. So if you’re willing to do it and are reasonably good at it, speaking will give you a huge competitive advantage.
Step 4: Create a Social Media Presence
Creating a social media presence will give you massive exposure online, thereby helping you grow your business rapidly.
Join Twitter, Facebook, LinkedIn, and other groups, set up professional profiles, and start making connections. And, of course, invite your friends and followers to your events.
Step 5: Get Published
The fifth step is to get published – a lot. Each article is like a miniature press agent spreading your news and your expertise. And articles online will be there for a long time to come.
Start by writing short articles about your special expertise and getting them published in online article directories. Then build from there. Rewrite some and republish them in other directories. Publish them in membership sites, such as LinkedIn. Become a columnist. Write a book. Get it published.
Now – Your Next Steps:
To help you move forward in the right direction, check out my free webinar for personal trainers, life coaches, health coaches, wellness coaches, and health and wellness professionals who:
- Are fed up with being under-valued and under-paid
- Want to easily attract more high-paying, ideal clients that need what you offer
- Are looking to create additional streams of income
- Are struggling to retain your clients and not getting enough referrals
- Want to set your own hours, have more freedom with the potential of creating a 6-figure+ income
- Fed up with trading time for money and ready to leverage your time by working with groups where you can make $500, $600, even $1,000 an hour
- Want a system to help your clients who are struggling with their weight, and actually help them achieve permanent results
In this webinar, we cover…
• How to create new streams of income delivering the MindBody FX system
• The extensive list of potential clients for your programs
• The comprehensive training, resources, and support you’ll receive as a licensed facilitator
• Everything you’ll find in the MindBody FX Facilitator’s Training Program
• Free powerful marketing bonuses you’ll get as a new facilitator
Get more information on this webinar now at: http://www.builda6figurecoachingbusiness
